Reimagining the ecommerce experience

IKEA: Reimagining the ecommerce experience

The Challenge: To reimagine the ecommerce experience for IKEA’s website in Australia.

As the first project assigned by General Assembly Melbourne as part of the User Experience Design Immersive Program we were tasked with re-designing the IKEA Australia website to match the customer experience of an in-store purchase. During this 2 week design sprint I worked in a team with two other UX designers on the end to end design process.

Read the full UX case study here.

Reimagining the ecommerce experience

Reimagining the ecommerce experience

The Challenge: To reimagine the ecommerce experience for IKEA’s website in Australia.

As the first project assigned by General Assembly Melbourne as part of the User Experience Design Immersive Program we were tasked with re-designing the IKEA Australia website to match the customer experience of an in-store purchase. During this 2 week design sprint I worked in a team with two other UX designers on the end to end design process.

Ikea_discovery_problem_crop.jpg
 Read the full case study on this project  here  and view the interactive digital prototype below.

Read the full case study on this project here and view the interactive digital prototype below.

IKEA Low Fidelity Digital Wireframes

The interactive digital prototype was created using Sketch and InVision.