Reimagining the ecommerce experience
The Challenge: To reimagine the ecommerce experience for IKEA’s website in Australia.
As the first project assigned by General Assembly Melbourne as part of the User Experience Design Immersive Program we were tasked with re-designing the IKEA Australia website to match the customer experience of an in-store purchase. During this 2 week design sprint I worked in a team with two other UX designers on the end to end design process.
IKEA Low Fidelity Digital Wireframes
The interactive digital prototype was created using Sketch and InVision.