Branding & Identity

J+K: Branding & Identity

Quarterly academic journal Ethics Review had a cover story about the term “trigger warning” and its effect on universities nationwide. Primarily used by millennial media outlets and blogs, the cautionary phrase made its way into undergrad and even grad level syllabi.

Branding & Identity

Branding & Identity

The founders of leather fashion label J+K approached me to develop an on trend identity for their brand that would connect with their fashion forward customer and target market.

 As part of this project it was important to consider cost effective ways in which the new branding could be implemented for the business. In developing the branding the logo was made into a rubber stamp to allow the client to stamp stationery and collaterals such as swing tags as needed rather than commit to large quantity minimum print runs. For a small business the client found this to be an extremely valuable solution.

As part of this project it was important to consider cost effective ways in which the new branding could be implemented for the business. In developing the branding the logo was made into a rubber stamp to allow the client to stamp stationery and collaterals such as swing tags as needed rather than commit to large quantity minimum print runs. For a small business the client found this to be an extremely valuable solution.

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