Branding & Identity
The founders of leather fashion label J+K approached me to develop an on trend identity for their brand that would connect with their fashion forward customer and target market.
As part of this project it was important to consider cost effective ways in which the new branding could be implemented for the business. In developing the branding the logo was made into a rubber stamp to allow the client to stamp stationery and collaterals such as swing tags as needed rather than commit to large quantity minimum print runs. For a small business the client found this to be an extremely valuable solution.